You get out, what you put in, says VA Whitley

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National Fish & Chip Day

Fish and chip shop supplier V A Whitley is proud to be a principal sponsor of this year’s National Fish & Chip Day, saying it provides an excellent platform to build awareness and positive publicity for fish and chips while celebrating our iconic national dish and the industry surrounding it.

Chairman Tony Rogers comments: “The positive focus that National Fish and Chip Day provides can only enhance the public’s perception of fish and chips and reinforce the consumer choices, which support our customers and the fish and chip trade as a whole. We have committed, with our Q Partnership colleagues and Middleton’s Foods, to supporting National Fish and Chip Day as principal sponsors for the greater good of the fish and chip trade.”

In previous years, V A Whitley has supported National Fish and Chip Day through roadshows, by helping decorate shops with National Fish and Chip Day merchandise, running competitions and visiting customers with its famous fish mascot – Errol Finn!

This year it will be giving away free point-of-sale posters for customers to display as well as running competitions through its newsletter, website and social media, giving customers the chance to win this year’s new merchandise. Keep your eyes peeled!

Tony adds: “Over the years, we have seen many shops really engage with National Fish and Chip Day, proving that you get out, what you put in!

“We are really looking forward to this year’s National Fish and Chip Day, working together with the other principal sponsors – Friars Pride, Henry Colbeck and Middleton’s Food – and the other sponsors. It promises to be the best one yet!”

Founded in 1899 and remaining a proudly independent family-owned company, V A Whitley has been delivering service and quality to fish and chip shops throughout.

From its modern sales and distribution sites in Heywood, Blackpool and Colwyn Bay, it operates a fleet of modern vehicles delivering ambient goods and sundries, frozen foods and frozen at sea fish fillets, foodservice packaging and catering equipment to its customers.

V A Whitley plays an active role in the industry supporting bodies such as the National Edible Oil Distibutors’ Association (NEODA) and the Frozen at Sea Fillets Association (FASFA). In fact, Tony Rogers has been president of NEODA and has been on the President’s Committee for over 50 years.

It has been a sponsor and supporter of National Fish and Chip Day since the event started in 2015 and sponsors the NFFF’s National Fish and Chip Awards as well as Fry Magazine’s Best 50 Takeaways & 10 Best Restaurants Awards.

Look out for National Fish & Chip Day updates at and follow on socials @VAWhitley1899.

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