The launch was marked with a fish and chips lunch on Monday at the home of the reigning champion Whitehead’s Fish & Chips in Hornsea, East Yorkshire.
Now in their 35th Year, the awards currently comprise 13 categories and include accolades for sustainability, staff training, best newcomer and best takeaway. New for this year is Best Overseas Shop, which sees the awards go global for the first time ever, as well as Young Fish Frier which returns after a four year gap.
The NFFF has been confirmed that further categories will be released shortly.
The awards, which celebrate the great tradition of fish and chips, involve over eight months of judging before the winners are crowned at the national finals at the Plaza Westminster Hotel in London in February.
Winners not only benefit from having their businesses put on the map via local, regional and national media coverage, but can also see their takings increase, with some past winners reporting a 50% boost.
Fish & Chip Takeaway of the Year
Fish & Chip Restaurant of the Year
From Field to Frier
Staff Training & Development
Sustainability & Environment
Marketing & Innovation
NFFF Quality Accreditation Champion
Supplier of the Year
Best Multiple Operator
Best Mobile Operator
Best Newcomer Award
Best Overseas Shop
Young Fish Frier
Entry to the awards is free. Visit thefishandchipawards.com to enter and for more information.
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