Poundland is introducing cod and salmon fillets to its chiller aisles in what it says is a bid to help households keep a lid on food costs.
The packs of two 90g fillets are priced at £3 each and are among the 11 items in the cookit branded range which also includes ribs, steaks, bacon, sausages and mince.
The range is being rolled into hundreds of stores over the next three weeks. It follows Poundland’s recent expansion into chilled and frozen foods, which will be in around 350 stores by the autumn, as well as fresh fruit and vegetables with the full range now in over 60 stores.
Poundland’s commercial director Tim Bettley said: “Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland.
“At the heart of that transformation is great products and we know customers are going to love our new cookit range – it gives them quality meat and fish at the amazing value we’re famous for.
“We’re proud to be the first retailer to carry the range.”
The discount retailer is working with Nottingham-based cookit owner DTS Food and using its ChillerFiller app which enables orders to be placed and delivered direct to individual or multiple stores, reducing food waste, improving product shelf life and cutting carbon emissions.