Norwegian Seafood Council announces new UK director

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Victoria Braathen has been appointed the Norwegian Seafood Council’s (NSC) new envoy to the United Kingdom, replacing Hans Frode Kielland Asmyhr.

Victoria brings a wealth of experience to the role, having worked with the NSC for six years holding various international posts, including director of the NSC in China until July 2021. She then returned to Norway to be head of market access and manager for its operations in Norway, and is now eager to step into the new role in one of the key markets for Norwegian seafood.

Commenting on the new role as UK director, Victoria says: “I’m delighted to join the team in the UK. Working with the seafood industry is a huge privilege and I very much look forward to getting to know the market and stakeholders more closely.”

Victoria, who comes from Tromsø, holds a law degree from the University of Bergen with a specialisation in commercial law and international law of the sea. She has previous experience as a political adviser to the minister of fisheries and the mayor of Tromsø Municipality.

She continues: “Over the years, the NSC has collaborated with several key industry stakeholders in the UK. I’m excited to build on these great foundations and work together with importers, distributors, retail, and foodservice alike to further strengthen the seafood partnership between Norway and the UK.

“The UK is among Norway’s closest allies and one of Norway’s major trading partners. Our relationship is one we value, and I hope to build on the outstanding work already undertaken in this market, and further develop our position in an exciting and important territory for whitefish.”

Victoria looks set to hit the ground running with a host of ventures in the pipeline including sponsorships with the National Young Chef of the Year Awards and National Fish and Chip Awards. Plus, a royal visit celebrating innovation and collaboration between Norway and the UK, showcasing Norway’s greatest export and Britain’s favourite dish, fish and chips.

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