Harry Ramsden’s launches chilled range in Morrisons

Deep Blue Restaurants has announced a new partnership with Morrisons that will see a wide range of chilled Harry Ramsden’s products launched nationwide in its supermarkets and online.

The partnership is said to build on the ongoing success of the Harry Ramsden’s retail range and expands the brand from its restaurant roots into the homes of millions of consumers through one of the UK’s leading supermarkets.

Launching this autumn, the new chilled range has been developed in collaboration with Morrisons and includes favourites such as battered cod and haddock fillets, breaded plaice, chunky fish fingers, battered cod goujons and bites and scampi. Also new to the chiller aisle will be a range of battered sausages, traditional fishcakes, chips, onion rings, mushy peas and signature curry sauce and gravy. Rounding out the selection are pies, including chicken & gravy, cheese & onion, and steak.

These products will be available in over 400 Morrisons stores across the UK.

James Fleming, CEO of Deep Blue Restaurants, owner of the Harry Ramsden’s brand, commented: “We’re excited to bring Harry Ramsden’s into more homes up and down the country with this landmark rollout. This exclusive partnership with Morrisons represents a unique opportunity to scale our retail footprint while safeguarding the quality and tradition people expect from our brand. It’s all about delivering the nation’s favourite comfort food with the integrity and consistency that Harry Ramsden’s is known for.”

Lizzy Massey, director of own brand at Morrisons, added: “We are delighted to be launching this exclusive chilled range in partnership with Harry Ramsden’s, a brand our customers know and love. By bringing such a wide selection of traditional favourites into our stores, we are offering shoppers even more choice and convenience, giving even more reasons to shop at Morrisons.”