Nearly half of all food delivery orders arrive to customers’ doors cold, according to new research.
The nationwide survey of 2,000 people commissioned by food delivery service Supper London found 48% of all orders are delivered at an unacceptable temperature.
What’s more, almost three in ten (29%) complain of poor food quality, while a similar number (30%) have received the wrong order and almost half (46%) have had their food order cancelled.
London proved to be the worst-affected city, with the highest number of reports of cold food deliveries. Just 43% of Londoners say their food arrives hot, compared to 73% of Scots.
With 18% of British people admitting to often being disappointed by their order, it’s no surprise that half (50%) say they would pay more for better quality options and to guarantee their food arrives hot, every time.
According to the data, one in five UK residents order at least one meal a week, channelling more than £220m into the UK’s economy each and every week.
When it comes to what’s important in food delivery, respondents report temperature (65%) and quality (84%) are the key factors.
Philip Mostyn, chief operating officer at Supper London, said: “It is disappointing to see that such poor standards persist when it comes to food delivery across the country, and even more so in London. Bad service and cold food quite simply should not be the norm.”
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