Goldfish Brand is proud to sponsor the Menu Innovation Award at this year’s National Fish and Chip Awards.
Parent company Keejays said it took the step as part of its commitment to driving innovation, which it says is at the heart of keeping the industry alive and moving forward, not just in challenging times but all times. From imaginative food offerings to exciting new flavour combinations and fusion based dishes, Keejays believes innovating is key to not only delighting customers but ensuring they return.
Commenting on the sponsorship, Sammy Lee, founder of Keejays, comments: “At Goldfish Brand, we pride ourselves on creativity and innovation, from introducing our curry concentrate pastes to the fish and chip industry over 40 years ago, to ongoing developments and new flavours. 2026 marks the release of our new and exciting Spich sauce, set to bring something a little different to every plate or cone.
“The Menu Innovation Award recognises the businesses who are not afraid to try something new, push the boundaries and, most of all, inspire others within the industry. We are absolutely delighted to celebrate the nominees and winners for their bold ideas and passion, and to be part of shining the spotlight on the innovation that is ensuring and enhancing the future of our proud long standing national dish.”
The National Fish & Chip Awards take place on Wednesday 25th February at the Park Plaza Westminster Bridge hotel in London. The three shops that have made it to the final are: Fisk & Frite in Bristol, Harrison’s Fish and Chip Co in Oxford, and Knights Fish Restaurant in Glastonbury, Somerset.
Recent Posts
- Restaurants’ at-home growth below inflation in March as consumers count their costs
- National Fishing Remembrance Day to take place on 10th May
- Value, familiarity and routine-led occasions driving eating out market
- Young Fish Friers head north to visit Colmans and Larry’s Fishcakes
- Hospitality loses three sites a day in tough first quarter of 2026
