Ingredients supplier Ceres is linking up with The NFFF and the 2024 National Fish & Chip Awards and hosting a media training day.
The event will take place on Monday 23rd October 2023 and is designed to help operators develop confidence when dealing with the media, ensuring the right messages get out and PR opportunities are maximised. It is free to attend and is open to all those shops shortlisted in the Top 40 Fish & Chip Takeaway category as well as all other category shortlists.
The programme will feature a series of 30-minute segments covering topics such as how to approach the media, which media is the best fit, taking quality photography, what makes a good story and how to stay on point.
A Past Winners Panel will provide an opportunity to fire questions at shop owners that have found themselves in the spotlight.
Stelios Theocharous, managing director at Ceres, comments: “The media opportunities that are available to shops, whether they are shortlisted for an award or go on to win, can be priceless. By offering free media training, we are giving shop owners the tools to maximise those opportunities, to become effective spokespersons for their businesses and, ultimately, have the confidence to put themselves forward for other awards and opportunities.”
Andrew Crook, president at The NFFF, which organises the awards, adds: “We are really grateful for Ceres for putting on this media training day for those fortunate enough to be shortlisted for a National Fish & Chip Award. We hope it encourages more shops to enter this year’s awards, knowing that they will be well-equipped to deal with the many PR opportunities that come their way.”
Location, timings and speakers will be announced in due course.
To find out more about this year’s National Fish & Chip Awards and to put your shop forward, visit https://thefishandchipawards.com
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