Central Foods introduces HFSS ratings for its product range

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Frozen food distributor Central Foods has introduced High in Fat, Salt and Sugar (HFSS) ratings for its entire range.

The company says the move will provide operators with extra information to help them make informed choices and is part of its Making Your Life Easier pledge.

HFSS legislation has recently been introduced for the retail industry, leading to new rules on the advertising and selling of certain products with high HFSS levels.

To get ahead of the curve and in anticipation that legislation may subsequently be brought in for the food service sector, Central Foods has invested in software that can work out the HFSS rating of a product at the press of a button.

The new software considers the proportions and amounts of different ingredients in a product and is able to calculate the HFSS level in seconds. If a product has an HFSS level of four or more, it is considered ‘less healthy’.

Over 48% of Central Foods’ range scores three or below, with 100% of its bread range in that category. 83% of the vegan products offered by Central Foods come in with a score of three or lower.

Gordon Lauder, MD of Central Foods, said: “We are committed to going the extra mile to help our customers and have invested in new software which can calculate the HFSS level of any product in our range on request.

“The nutritional and calorie content of food has become a key issue in recent years and this new service will support our wholesale customers to in turn help their own customers working in the food service sector.”

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