Award-winning fish and chip operators across the UK celebrated Norway Day yesterday in conjunction with the Norwegian Seafood Council.
The 17th May marks Norway’s Constitution Day and the celebrations kicked off in London’s Southwark Park – one of the largest celebrations outside of Norway – with Pimp My Fish, winner of the Mobile Operator category in the 2023 National Fish & Chip Awards, serving sustainable Norwegian cod and double-cooked chips.
First in the queue was this year’s guest of honour Defence Minister Bjørn Arild Gram, and the Norwegian Ambassador to the UK Wegger Chr. Strømmen.
Minister Bjørn Arild Gram commented: “It’s been fantastic spending the Norwegian Constitution Day in London. And what better dish to enjoy at the London celebration than fish and chips, an iconic British dish made with sustainably caught Norwegian cod. Norway and the UK have a strong seafood partnership and I was impressed learning more about the making of fish and chips, and of course getting a taste of the delicious Norwegian cod and chips served by the award-winning Pimp My Fish team.”
Owner of Pimp My Fish, John Hudgell added: “Celebrating Norway Day at Southwark Park, we’ve combined a quintessentially British dish with wonderful Norwegian cod. We take great pride in cooking our fish and chips to absolute perfection and we’ve had some lovely feedback from those tasting it during the day.”
Ahead of Norway Day, winners of the 2023 National Fish & Chip Awards received a celebratory POS pack and a social media toolkit to help celebrate with customers.
In June, they will come together on a trip to Norway to experience the Norwegian fleet’s world-class sustainable fishing and processing facilities, producing premium quality whitefish for the UK’s favourite dish.
Victoria Braathen, UK director for the Norwegian Seafood Council, commented: “Norway is proud supplier of seafood to the UK, and fish and chips is very much an important part of the seafood relationship between our two countries. Joining forces and being part of these celebrations is the perfect way to engage and come together. Food unites people – and this is certainly true when it comes to Brits’ favourite dish of fish and chips.”
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