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Amity Fish Company launches bricks and mortar shop

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Scottish seafood supplier Amity Fish Company has launched its first retail outlet, opening on the quayside at Peterhead Harbour in Aberdeenshire, Scotland.

Called Amity Seafood Larder, the store promises to be a seafood lover’s paradise, offering consumers a range of fresh fish and frozen seafood from haddock and lemon sole to lobster and langoustine. Everything sold is sourced from sustainable and responsible fishing practices.

The new shop will also feature a well-stocked pantry of complementary items, including spices, specialty sauces and fresh produce from a range of local producers. In addition, Amity’s team will be on hand to provide recommendations, cooking tips and recipe ideas.

When Amity first launched it sold directly to foodservice outlets including fish and chip shops. During Covid, when restaurants were closed, it added a home delivery service taking it products directly to consumers’ doors.

“Our vision for the new shop is to create easy access to premium, responsibly sourced fish and seafood in the town,” said Jimmy Buchan, managing director of Amity Fish Company. 

“We take pride in delivering the best available catch to homes and businesses across the UK, and this new store at the heart of the harbour allows us to take our commitment to quality and sustainability to new heights. We can now invite locals and visitors alike in to view our products with their own eyes before buying. 

“For years we have been asked if we have a shop to browse and now the answer is, yes we do!”

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