What better way to celebrate and boost sales this British Pie Week (2nd–8th March) than by making sure your counters are stocked with iconic quality and taste from Pukka. Now it’s even easier to reassure your customers that you’re serving their favourite pies, with Pukka’s stamp of quality clearly on the bottom of every pie foil
Pukka and the Great British Chippy go hand in hand, ever since the nation’s number one pie brand first started baking pies in 1963. With icon status comes many Pukka imitators to the pie market, so it’s only right that if it’s Pukka full-on flavour that customers want, it’s Pukka they get. Pukka’s rainbow foils are the only place you’ll find the ‘Pukka, Baking since 1963’ stamp on the base.
British Pie Week is a key calendar moment for chip shops, and customers are set to be hungrier than ever for pies as a staple menu item, creating a brilliant opportunity to drive sales. To take advantage of this boost, it’s important that you are keeping up with demand by offering products of the highest quality. Pukka is the brand that owners should be stocking, and Pukka’s CEO Isaac Fisher explains why, with tips on how best to spot a genuine Pukka in such a busy market.
“Pie and chips have been an essential part of chip shop menus for decades, offering a tasty, reliable and affordable meal that customers can’t get enough of. As an icon in the industry, Pukka is the brand that pie fans expect to see when they visit their local chippy, and no one else delivers the same level of quality or distinctively Pukka taste,” says Isaac Fisher, Pukka’s CEO.
“It’s important for chippy owners to serve food that they can trust to keep customers coming back for more. Luckily, we’ve made this easy,” continues Fisher,.“Every single one of our pies comes with our logo stamped to the bottom of the foil tin. A stamp of quality and a stamp of assurance that your customers are getting the same great tasting Pukka each time. We’ve also created new high-quality POS to provide owners with impactful packages to help boost pie sales and increase footfall for chip shops.”
“British Pie Week is a fantastic opportunity to boost pie sales with the help of the nation’s well-loved brands. Last year’s unit sales figures during this calendar moment only reinforce that the nation is even hungrier for pies during this period, with Pukka sales growing by +50%.
“We’ve worked hard for decades to develop our full-on flavour portfolio of recipes. From our bestselling Steak & Kidney Pie and more traditional All Steak Pie and Chicken and Mushroom Pie, to our Cheese, Leek & Potato Pie, Plant Based Minced No Steak & Onion Pie and Plant Based No Chicken & Mushroom Pie, there really is something for everyone.
“As a brand for the people, we’re passionate about supporting owners that stock Pukka in maintaining their reputation as a shop that offers the real deal – giving customers confidence that they can enjoy the same great Pukka taste and quality every time. At the end of the day, if Pukka is not on the tin, it’s not Pukka,” concludes Fisher.
Check your pie bottoms and Stock up NOW
- Contact your Pukka representative, wholesaler, or call 0116 264 4000.
Free POS and resources
- Explore FREE POS and digital resources to spread the word and entice new customers, via pukkapies.co.uk/foodservice or by contacting Pukka’s customer service team.
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