It’s time. The nation is gearing up for a summer of football and with a proper pie being the perfect way to fuel up for the game, chip shops have a major opportunity to drives sales on matchdays. From pre-match orders to half-time hunger and post-match dinners, fans will be looking for full-on flavour that gets them through to the final whistle. Reece Head, Fry Magazine’s publisher and event director explores the latest from the nation’s number one pie brand.
Match days are always a big sales driver for takeaways and chip shops, but this summer, as the international fixtures kick off, the opportunity is even greater. And, with many of the matches taking place stateside with late kick offs for UK fans, chip shop owners can capitalise on the wave of hungry supporters looking for their half-time fix at dinner time.
To help operators make the most of what is set to be an iconic summer of sport, Pukka has launched its hottest pie to date– the fiery new Chicken Vindaloo Pie – a four-chilli rated pie developed with matchday culture at the forefront. Inspired by the iconic 90s football anthem that continues to be popular across the generations, the limited-edition launch is designed to bring heat, full-on flavour and extra excitement to chip shop menus.
Pukka CEO, Isaac Fisher, says: “Where there’s football, there’s Pukka. And this summer, we want to help chip shops make the most of every match-day moment with a pie that’s bold, fiery and made to get people talking.
“Our new Chicken Vindaloo Pie has been created to bring real excitement to menus, with full-on flavour and a serious kick of heat. It’s a limited-edition launch designed to help chip shops stand out, drive footfall – especially over half-time – and unlock extra sales during a huge summer of international football.”
It’s key for Pukka to support operators and ensure there’s a lot of noise behind the launch across multiple touchpoints, to get as many fans hungry for the new pie and to drive footfall to chip shop counters.
To achieve this, Pukka is kicking off activity across social and digital, shopper marketing, PR, podcast partnerships, influencer content and trade support, all designed to build awareness and drive demand. With activity inspired by the iconic track Vindaloo – and famous faces from football and music helping to bring the campaign to life – Pukka is bringing the heat and energy to operators so that they can capitalise on the launch and boost sales over the summer period.
Fisher continues: “We’re putting real investment behind this launch because we know how important football occasions can be for the trade. We want to help drive footfall into stores and give chip shops something that genuinely gets customers talking.
“The reaction to the pie so far has been huge, and we can’t wait to see chip shops across the country getting in on the action.”
The Pukka Chicken Vindaloo Pie is available for chip shops to stock throughout the summer as a limited-edition launch. Chip shop owners can also get their hands on bespoke Vindaloo POS including wobblers and tent cards, helping to drive even more customers through doors.
Stock up now before the final whistle by contacting your Pukka representative, wholesaler, or call 0116 264 4000.
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