Middleton Foods has extended its Rooster’s range of chicken coating products with the launch of new Louisiana Style Breading.
Carefully formulated to elevate the flavours of fried chicken with a deep southern twist, Louisiana Style Breading is described as a well-spiced coating that delivers a tasty and crispy crunch to freshly fried chicken tenders, wings and poppin’ chicken pieces.
Speaking about the new Rooster’s Louisiana Style Breading, Ryan Baker, sales manager at Middleton Foods, says the breading has been developed in response to the ever-popular chicken shop culture in the UK. He adds: “We know from our ‘What the Cluck’ research, that 82% of consumers buy fried chicken with a spicy flavour; and Louisiana Style Breading offers perfectly balanced, gentle warming spice whilst ensuring even coating and a consistently crispy finish. It allows operators to satisfy the current demands of customers wanting quality fried chicken – a boom we’re seeing no signs of slowing on high streets nationwide!”
Easy to use, operators evenly roll chicken in Louisiana Style Breading and leave for 5 to 10 minutes for the flavours to fully infuse before frying. For best results, coat the chicken first with Middleton Foods’ Rooster’s Chick Dip.
Rooster’s Louisiana Style Breading is available in small 5kg tubs to maintain flavour and freshness and make storage easy. For more information or to request a sample, contact your local area sales manager.
Middleton Foods 01902 608122 www.middletonfoods.com
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