ADVERTORIAL: Small extras, big profits 

Celebrate bigger profits when you upsell with Dinaclass curry sauces and gravies

With fish prices continuing to rise and margins under increasing pressure, fish and chip shop owners are having to look more carefully at where profits can be made. While attracting new customers is always important, increasing spend from existing customers can often deliver quicker and more reliable returns.

One of the simplest ways to do this is by upselling with sauces and sides. Gravies and curry sauces remain staple favourites for fish and chip shops and can provide strong profit potential when sold as an add-on with meals.

Designed for chip shops

Dinaclass offers a broad range of gravies and curry sauces designed specifically for the chip shop environment. The range covers everything from traditional chip shop flavours through to more contemporary options with oriental-inspired spice profiles.

Among the most popular products is Dinaclass Irish Curry Sauce, a medium curry sauce that balances fruity sweetness with a gentle spicy kick. For customers who prefer a more traditional flavour, Curry Sauce without Sultanas delivers a familiar tangy taste and mild aroma that pairs well with chips, fish and pies. Operators can also cater for a wider customer base with Vegetarian Society Approved and Gluten Free variants, helping meet growing dietary demands without compromising on flavour. There is even a microwaveable option available for added convenience.

On the gravy side, Dinaclass offers Rich Gravy Mix, Rich Onion Gravy and a classic Chip Shop Gravy Mix, providing operators with authentic flavours that complement a wide variety of menu items.

Profit potential 

Importantly, these products are not just popular with customers, they can provide a real boost to the bottom line too. A 2kg tub of Irish Curry Sauce, for example, could generate a profit of around £130.40, while larger 10kg formats can increase those returns even further.

Preparation is another advantage as all Dinaclass curries and gravies are quick and simple to make by simply adding water, allowing busy shops to keep sauces ready in a bain marie throughout service. What’s more, if demand runs higher than expected, fresh batches can be mixed and served on the spot without slowing down the queue.

The key to increasing sales, and ultimately, profits, is making sauces part of the ordering conversation. Simple prompts such as “Would you like curry sauce or gravy with that?” can significantly increase uptake, while offering larger portions with questions like “Would you like to go large?” can help customers feel they are getting better value, while boosting profits for the business. Clear menu boards, meal deals and counter displays can also help encourage customers to add a portion of curry sauce or gravy to their order.

2kg tub of Irish Curry makes 100 x 4oz portions

2kg tub cost £11.00

100 4oz cups with lids cost £8.60

100x 4oz cup portions sold at £1.50 = £150 sales

PROFIT = £130.40*

10kg bag of Irish Curry makes 500 x 4oz portions

10kg bag cost £50.00

500 4oz cups with lids cost £43.00

500 x 4oz cup portion sold at £1.50 = £750 sales

PROFIT = £657*

*This is an approximate example and exact prices will vary

For more information, please visit https://eu.kerryfoodservice.com/pages/dinaclass. For expert industry advice and to request a sample, you can also call the Frying Squad on 0800 138 1938.