To celebrate 40 years of manufacturing Whitby Scampi, Yorkshire-based seafood supplier Whitby Seafoods has raised £40,000 for the Fishermen’s Mission.
The company set out to make a real difference to fishing communities across the UK through its “Every Pack Gives Back” campaign. Running throughout May, June, and July, the initiative saw specially marked packs of Whitby Scampi in both retail and foodservice channels contribute vital funds to support the charity’s work with fishermen and their families.
Laura Whittle, Whitby’s marketing and sales director, commented: “We are thrilled with the success of the campaign and being able to give back to support the UK fishing industry, to which we owe a massive debt of thanks.
“Without the dedication and hard work of British fishers, Whitby Seafoods would not be able to produce our flagship Whitby Scampi, made from wild caught British Langoustine. The response on social media to the campaign shows that the British public too value the effort of fishermen, with content shared showing well above industry average engagement levels. This shows a real emotive connection between seafood lovers and the hard and dangerous work required to bring in the catch.”
The donation will help the Fishermen’s Mission provide emergency assistance 24/7 to those facing accidents or illness at sea. It will also support the maritime charity by providing practical, emotional, and financial support for those dealing with injury, bereavement, housing issues, or mental health challenges.
This marks the latest in a 17-year partnership with the Fishermen’s Mission, during which Whitby Seafoods has consistently championed its work through donations, awareness campaigns, and staff-led fundraising.
Whitby Seafoods continues to raise funds throughout 2025 with employees taking on challenges including the London and Loch Ness Marathons, with the business matching all donations raised.
Ali Godfrey, director of business development at the Fishermen’s Mission, said: “The team at Whitby Seafoods has been brilliant friends and partners for decades. We continue to enjoy working with them all. Whitby Seafoods’ support continues to be vital to us. We know they understand the value of our work and we are so grateful to them for all their help.”
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