Each category winner at the National Fish and Chip Awards next week (Tuesday 28th February), will win a once-in-a-lifetime study trip to Norway, the National Federation of Fish Friers (NFFF) has announced.
Headline sponsor Seafood from Norway will host the winners on an educational study trip to the whitefish nation – a country laced with rich fishing heritage and home to the world’s largest cod stock.
Winners will participate in an action-packed itinerary, including a voyage onboard one of Norway’s frozen-at-sea vessels, to experience first-hand the Norwegian fleet’s world-class sustainable fishing and processing facilities, producing premium quality whitefish for the UK’s favourite dish.
The trip will give expert insight into how the Norwegian cod and haddock that UK friers know and love is sustainably harvested from the country’s cold, clear waters.
There will also be an opportunity to meet with the Norwegian fishing industry and study the science behind the country’s successful fishery management programme.
Victoria Braathen, UK director of the Norwegian Seafood Council, comments: “We are extremely excited to welcome the category award-winners to Norway later in the year to experience cod and haddock fishing in Norway’s cold, clear waters first-hand. What better way to understand the importance of origin – especially when preparing the nation’s favourite dish.”