Seafood from Norway has announced that the vessel Geir will host the winners of this year’s National Fish and Chip Awards. The study trip offers a rare chance for operators to visit Norway’s cold, clear waters and see first-hand how coveted species used for fish and chips – including quality Norwegian cod and haddock caught by vessels such as Geir – are responsibly sourced at sea.
Further to this, in 2026 Seafood from Norway will continue its commitment to the UK fish and chip sector, bringing origin and provenance to life with UK friers and their customers through a series of initiatives and activities.
Holmeset, the owners of Geir, in partnership with the Norwegian Frozen at Sea group, will be pausing the vessel’s usual operations for the day to give exclusive access to the group of UK fish and chip operators. Onboard the long liner, the winners will be immersed in the world of Norwegian seafood, delving into the nuances of the country’s fishing practices and discovering why Norway’s fishing heritage and its long-standing relationship with the UK fish and chip industry are so special.
Some of the world’s leading fisheries and frozen-at-sea experts will also be in attendance, delivering sessions on the practices, knowledge and technology that underpin Norway’s seafood industry. As part of Norway’s wider engagement within the UK industry, the group will also hear from seafood experts about other Norwegian species, such as saithe, which are becoming increasingly relevant for UK menus. This will ultimately help operators understand why truly responsibly sourced seafood is integral to the future of the nation’s iconic dish.
Bjørn-Erik Stabell, UK country director for the Norwegian Seafood Council, said: “Fish and chip shops have been serving Norwegian whitefish for generations. This money-can’t-buy experience will give winners a firsthand look at the incredible care, technology, and practices behind the fish they fry. This trip will be a celebration of the collective efforts across the entire value chain that go into making this dish what it is and ensuring its future.
“Experiencing Norway’s waters and the fishing process at sea is invaluable for understanding seafood’s journey from ocean to plate. Alongside learning about Norwegian cod and haddock on board Geir, we’ll also be talking to the operators about the broader range of species Norway supplies to the UK market.”
The winners will be announced at the awards ceremony on 25th February at Park Plaza Westminster, where guests will enjoy a lunch featuring Norwegian cod supplied by the owners of Geir and prepared by Michelin-starred chef and Seafood from Norway chef ambassador Simon Hulstone.
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