JJ Foodservice has launched what it claims is the UK’s first live delivery tracking app in foodservice wholesale, giving customers real-time visibility of their order from the moment a driver departs.
The wholesaler says the ability to track an order in real time could fundamentally change how operators plan their day, with the ability to see live lorry location, driver details and an updated arrival window when delivery is just minutes away.
The system works in two stages. From dispatch, customers can see how many stops their driver is away, displayed in clear bands – ‘Under 20 stops away’, ‘Under 10 stops away’, and so on. When the driver is three or fewer stops away, a live map activates, showing the vehicle’s current location, updated arrival time, the driver’s name and the vehicle registration.
The live map, which updates continuously, displays both the driver’s current position and the customer’s location, giving operators the confidence to prepare for a delivery without disrupting their kitchen workflow.
Michael Dudley, chief technology officer for JJ Foodservice, said: “Our customers are running busy kitchens and operations – they don’t have time to wonder when their delivery is coming or wait by the door all morning. By showing clear progress throughout the day and then switching to a live map when the lorry is close, we’ve given them the right information at the right time. It’s the same experience people expect when they order a takeaway or weekly shopping, and there’s no reason wholesale shouldn’t deliver that too.”
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