Capitalising on the growing popularity for Chai, Aimia Foods for Professionals has launched Spiced Chai Latte in a new RTD format.
Available in 250ml cans under the Drink me Chai brand, it infuses authentic chai spices with sweetened black tea and semi-skimmed milk for a smooth and silky drink. With its naturally low caffeine content, this cosy yet refreshing Spiced Chai Latte is marketed as a drink that can be enjoyed morning, noon or night.
Best served chilled, Drink me Chai’s new RTD can should be stocked in display fridges for the convenience of the customer that wants to grab a ready-made-drink. .
Commenting on the launch, Rebekha White, brand manager at Aimia Foods for Professional, says: “Chai has gone from strength to strength in the last 5 years and is most popular with Gen Z and Millennial customers. This demographic of customer is also fuelling the booming demand for grab and go items, so it felt like a natural next step to launch an RTD version of our Spiced Chai latte.”
Aimia Foods for Professionals on 01942 4086000 www.aimiafoods.com
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