Aimia Foods rebrands Shmoo to reflect its new direction

Home » Features » Beverages » Aimia Foods rebrands Shmoo to reflect its new direction
Shmoo Thick Shake

Popular thick shake concept Shmoo has rebranded to Shmoo for Professionals.

The rebrand is said to amplify the direction that Shmoo for Professionals is looking to take amid brand diversification.

Karen Green, marketing manager, at Aimia Foods, comments: “For nearly three decades, Shmoo has been helping a wide-variety of food vendors tap into the growing milkshake market. In recent years, Shmoo has also been satisfying retail markets. The growth in this area was key in terms of timing for the Shmoo for Professionals rebrand. We want to show a clear separation of products offered under the Shmoo umbrella, with Shmoo for Professionals clearly representing products which are suitable for OOH and foodservice customers.”

Whilst the name of the brand has had a shake up, the Shmoo for Professionals range remains the same, with four core flavours – vanilla, chocolate, strawberry and banana being offered, as well as seasonal/limited-edition flavours which currently include mint choc chip and raspberry white chocolate. From an aesthetic point of view, the lid colour of each Shmoo Professional tub now represents the flavour inside. For example, Shmoo for Professional Banana has a yellow lid, meaning a caterers can visually identity the flavour easily.

Fresh, quick and thick, Shmoo for Professional shakes can be made in just 30 seconds, are suitable for vegetarians, and are free from artificial colours, flavours and preservatives. When mixed to instructions, Shmoo Professional shakes are said to be low in fat. 

Leave a Comment

Your email address will not be published. Required fields are marked *

Shopping Basket