Salt Fish & Chips in Cumbria is celebrating after being declared the winner of The Peter Hill Award 2024, only the second shop in the UK to hold the title.
Located by the beach in Seascale, Salt opened in the summer of 2023 and has already embedded itself within the local community. Judges praised its focuses on using Cumbrian produce as well is its high welfare and high ethics.
Commenting on their achievement, Benjamen Seed, owner of Salt Fish & Chips, said: “We are incredibly honoured to win this wonderful award especially given the standard of our fellow finalists. It shows that the hard work we put in isn’t going unrecognised and I’m really glad we can share this with our customers.
“Huge thanks to our amazing team here who haven’t only been committed to their roles but have also motivated me to strive for more. Finally, I just want to say thanks to Middleton Foods and the wider fish and chip community for welcoming us into the family and providing an abundance of support. I am forever grateful. Ben, Amy and the Salt team.”
The Peter Hill Award was launched in 2023 by Middleton Foods in memory of its late CEO, Peter Hill, to recognise newcomers to the industry and promote excellence. It comes with a prize package of over £15,000.
Speaking about the winner, Ryan Baker, sales manager at Middleton Foods, said: “The judges were really impressed with their drive to set up a new business, and their determination to make the shop an integral part of the community. Salt has already started the process of striving for excellence, and the support Middleton Foods can give them will help them to achieve their goals.
“Peter loved the industry so much and was always keen to support and nurture new talent in the trade he adored. The Peter Hill Award recognises newcomers to the industry, encourages new talent, promotes quality and excellence and allows us to give something back to the trade – Salt Fish & Chips and everything it stands for, really stood out to our judges. We know Peter would be delighted they’ve been chosen as the Winner. Huge congratulations to Salt Fish & Chips.”
Five runners-up include Catch, Porthleven, Cornwall; Frydays, Kendal, Lancashire; Sea Blue Fisheries, Clowne, Sheffield; The Anchor, Bexley, Kent; and The Friary, Beauly, Scotland.
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