Lord of the wings

Chicken Train is helping operators build legendary wing menus ahead of National Chicken Wing Day on 29th July

The popularity of chicken wings continues to grow across the UK. According to online food ordering platform Foodhub, 13% of consumers order chicken wings several times a week from their local takeaway or restaurant, while 61% typically choose them as a side dish or starter. 

For fish and chip shop operators looking to capitalise on this demand, Chicken Train’s range of Piri Piri Marinades and Breaders makes it easy to offer a profitable and versatile chicken wing menu, from traditional fried wings to piri-piri grilled options. Made with premium ingredients and seasonings, the products work perfectly together to deliver the authentic appearance, flavour and texture customers expect.

Four step method

Built around a simple four step preparation method, Chicken Train enables shops to introduce consistently high quality piri-piri grilled chicken wings with minimal disruption to existing routines.

Step 1: Starts with the Chicken Train Piri Piri Base Marinade, which operators mix with 5ml of oil and 200ml of water, add the wings and leave to marinate for around four hours.

Step 2: Steam the chicken to produce tender, juicy and succulent meat without the need to add fats or oils.

Step 3: Finish on the grill or oven to lock in moisture and create a deliciously crispy skin.

Step 4: Just before serving, give the wings a generous basting with one of Chicken Train’s four marinades, adding a final layer of flavour and colour.

A choice of marinades

The Chicken Train range includes four marinades in Mild, Hot, Extra Hot and Lemon and Herb varieties, available in 2kg resealable tubs, all designed to work alongside the Piri Piri Base Marinade.

But why stop there? Give your chicken wings that signature crispy coating and final layer of flavour with Chicken Train Breaders. Ideal for operators looking to offer a product that rivals the popular high street chicken chains, the range is available in three varieties: the original Southern Fried Chicken, Southern Fried Hot for customers who enjoy a little extra heat, and Southern Fried Light & Crispy, which delivers a lighter coating and a crispier bite. All are supplied in 12.5kg recyclable packs, making it easy to create consistently great tasting fried chicken wings that complements any menu. 

Karen Heavey, Brand Manager at Kerry Foodservice, says: “Chicken wings have universal appeal, and with Chicken Train Marinade and Breaders operators can really make their menus stand out and encourage repeat custom. They’re a great option for all types of outlets, but if you’re near a university, college or school, they’re an absolute must. Young people love a chicken wings and chips meal deal. Add a drink and you’ve got an easy upsell.”

For more information, visit https://eu.kerryfoodservice.com/pages/chicken-train. For expert industry advice and to request a sample, call the Frying Squad on 0800 138 1938.

How to serve chicken wings

Wings are a versatile menu addition and can be incorporated in several ways:

• As a side order alongside fish and chips, burgers or other core menu items.
• As an add-on upsell at the point of purchase to help increase average spend.
• As part of a meal deal, for example wings, chips and a drink, offering customers added value.
• As a sharing option for families and groups, particularly during key sporting occasions.
• On delivery platforms, where sides like wings often boosting average order values