Fish and chip shop operators can claim a free Wrapmaster dispenser simply by recycling an old food wrap dispenser as part of a new scheme to support sustainability and recyclability in professional kitchens.
Launched by Cofresco Foodservice in association with SUEZ recycling and recoveryUK, Return to Recycle by Wrapmaster gives operators the chance to claim a brand-new Wrapmaster for free, when they recycle any end-of-life food wrap dispenser, regardless of brand.
Returned dispensers will be shredded, washed and separated into polymers and metals, which are reprocessed and made ready for recycling. Once polymers and metals have been reprocessed, they are sent to UK and EU manufacturers to be used as a substitute to virgin material in the creation of new products, such as white goods. This is part of Cofresco Foodservice’s mission to be 100% circular.
To participate, operators should visit www.wrapmaster.global/return-to-recycle and fill out the online form. They’ll be supplied with a pre-paid return label, to send back their dispenser. Once received, participants will be emailed a voucher for a free Wrapmaster dispenser, which can be redeemed with a participating distributor of their choice.
Speaking about the scheme, Libby Coe, sales and sustainability manager at Cofresco Foodservice, said: “We’re thrilled to launch Return to Recycle by Wrapmaster for what has been a much-anticipated activity as the foodservice industry looks for new ways to reduce waste across the board. We know that not all dispensers are equal in terms of quality and performance, but in recycling they are all treated fairly, and that’s why we’re proud our scheme will accept any dispenser, regardless of brand.
“As part of our mission to be 100% circular, Cofresco Foodservice’s long-term goal will be to retrieve these recycled polymers and use them to manufacture new Wrapmaster dispensers! We’re excited to take a significant step forward in our sustainability journey throughReturn to Recycle by Wrapmaster, as well as support chefs and operators in theirs – we can’t thank SUEZ enough for their support in helping us to develop this innovative scheme.”
