Harry Ramsden’s is taking its fish and chips to the high seas after signing a deal with DFDS, one of Europe’s leading ferry operators.
The fish and chip chain will serve its traditional dish across six DFDS vessels on routes between Dover and Calais and Dover and Dunkirk. The rollout has already started and is expected to be completed by Easter 2025.
The deal will bring Harry Ramsden’s fish and chips to new audiences in what the company describes as “a flexible and scalable format”.
Utilising its “proudly serving” model, Harry Ramsden’s says this will ensure that every dish is freshly prepared using sustainably sourced ingredients, including its signature batter and premium potatoes grown on trusted British farms. The model is supported by extensive training and branded packaging to guarantee fish and chips served onboard meet the same standards of quality customers expect from its land-based restaurants. Looking ahead, the menu may expand to feature additional items from the Harry Ramsden’s range by summer 2025.
James Low, CEO of Deep Blue Restaurants, which acquired the Harry Ramsden’s brand in 2019, comments: ”This partnership with DFDS reflects our shared commitment to exceptional customer experiences.
“By bringing our world-famous fish and chips to the high seas, we continue our mission to share Britain’s most cherished tradition with travellers worldwide. We are thrilled to be partnering with such a reputable and innovative operator and look forward to a fruitful collaboration.”
Steven Newbery, director Global Onboard Services at DFDS, adds: “DFDS is very excited about partnering with Harry Ramsden’s to bring world-famous fish and chips to our onboard ferry customers. We see it as a great match of two heritage brands, but more importantly, it’s a partnership that will enhance the quality of our bestselling onboard dish. Fish and chips remain a holiday favourite, and together with Harry Ramsden’s, we’re confident that we can deliver the consistent quality that we want for our passengers.”
