Aimia Foods rebrands to reflect expert position

Food and drink manufacturer Aimia Foods has rebranded its food service and vending division to Aimia Foods for Professionals.

The move is to enable customers to clearly identify Aimia Foods for Professionals as manufacturer and distributor of foodservice products, with key brands such as Horlicks, Drink me Chai, Galaxy and Caffe Prima, taking centre stage. 

Michelle Younger, marketing director at Aimia Foods, explains: “In terms of market positioning and perception, Aimia Foods has developed a strong pool of loyal foodservice customers over the past 43 years. We too recognise that the OOH area has good opportunity to grow – a growth that we want to approach with our divisional brand name ‘Aimia Foods for Professionals’ .We feel this brand name truly emphasises our expert position in the field, and reflects our commitment to developing this  sector in the future.

With the ability to manufacture for multiple categories, pack formats and channels, Aimia Foods for Professionals is also dedicated to creating own-label products. This enables operators to have their own bespoke recipe, whether hot chocolate, coffee or another beverage product.