Independent operators nationwide are invited to take part in the return of Doritos Loaded Month.
Following its smash-hit debut last year, Doritos Loaded Month is returning bigger and tastier than ever, with independent operators invited to get involved.
Running nationwide until 28th June, including London, Manchester and Glasgow, the activation gives independent quick serve restaurants, pubs, bars and casual dining venues the chance to create their own loaded Doritos dish using their site’s menu specialties, served in a bag of Doritos.
Last year’s Doritos Loaded Week saw over 140 street food traders take part across London and generated strong social buzz, drove footfall to venues and delivered valuable sales uplift for operators. With 90% of vendors saying they would take part again, this year’s activation is set to be bigger than ever.
Building on this success, this year’s month-long campaign also marks the first phase of Doritos’ wider ambition to build a nationwide network of Certified Doritos Loaded Legends, designed to create longer-term partnership opportunities for independent operators across the UK.
Operators signing up will:
- Appear on the official Doritos Loaded Month map
- Receive a welcome pack and optional POS support
- Benefit from nationwide campaign awareness
- Showcase their menu creativity to new customers
Whether it’s birria, mac and cheese or burger toppings, operators are encouraged to put their own spin on a loaded Doritos creation and tap into summer demand for experiential food moments.
SIGN UP NOW BY CLICKING HERE.
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