P100 – a constant for 25 years

At Case & Brewer, more than 25 years of using P100 palm oil has delivered the consistency and reliability the business depends on

Oly Smyth, owner of Case & Brewer in Dorchester, Dorset, aims for consistency every day. First stepping into the shop aged 15 in 1985, he took ownership in 2022 after seeing the business through Covid. Today, the shop remains firmly rooted in tradition, offering walk-ins only – no delivery or click-and-collect – and a clear focus on fish.

An example of that consistency is the continued use of P100 palm oil. “I’ve used it for as long as I can remember, since 2000 at least,” says Oly. The decision predates his ownership, but it is one he has continued to uphold. “Customers like it and we’ve always found it a better value oil than other ones,” he explains. “We have tried other brands of palm oil and other types of oil, like rapeseed, which just held in the food and it wasn’t nice at all. None of them worked for a busy takeaway like ours.”

Case & Brewer is a high volume shop with fish its biggest seller. As well as serving cod and haddock, Oly has successfully added hoki to the menu in a bid to tackle rising fish prices and offer customers a more cost-effective alternative. “It’s selling really well,” he says. “I don’t think hoki ever will catch up with cod, but we’re getting returning customers.”

With the frying range in constant use, Oly needs an oil that can perform under pressure and that is reliable. “P100 is very consistent, I’ve never had any troubles with it, and it lasts really well,” he says. “In fact, we don’t throw any away, we’re so busy, it goes out through the food, and we just keep topping it up.”

Longevity and consistency go hand in hand, giving Oly no reason to change brand over the last two decades. He adds: “A good cooking oil is paramount, it’s what you cook your food in, it has to be good. If you change something like your frying medium and it’s not good enough, customers will notice and that’s the last thing I want. I don’t want to scare off customers, I want to keep the ones I’ve got.”

With Case & Brewer a member of the Sustainable Palm Oil Community, sustainability has also become part of the reason why Oly won’t switch. He explains: “The fact that P100 is sustainable means we are doing the right thing. I like to use good quality products, but knowing our oil is better for the environment is a win-win.”

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