Seasoned Pre-Dust delivers on flavour and consistency

 Middleton Foods, one of the UK’s leading manufacturers of chip shop ingredients, has unveiled its new Seasoned Pre-Dust, specifically developed for the fish and chip industry.

The product has been carefully formulated to deliver both flavour and functional benefits, helping operators achieve consistently excellent results, even during the busiest service periods. 

The Seasoned Pre-Dust enhances the natural flavour of fish, giving the finished product “a more satisfying taste” for hungry customers. At the same time, it enhances batter adhesion, ensuring an even coating and a consistently crisp finish, and helps reduce oil absorption during cooking.

Speaking about the new product, Ryan Baker, sales manager at Middleton Foods, says: “This development was driven directly by feedback from the trade. We’ve had a lot of conversations with fish and chip shop owners about the challenges they face with consistency, oil quality and getting that perfect finish every time. Our new Seasoned Pre-Dust is a simple addition to their existing process, but it delivers real improvements in flavour, coating performance and overall product quality. It’s all about making life easier in busy kitchens while helping operators serve the very best to their customers.”

Designed with convenience in mind, Middletons says the pre-dust is simple to incorporate into existing preparation routines. Operators simply lightly coat their fish or chosen protein in the pre-dust before continuing with their usual battering or coating process, then cook as normal.

Middleton Foods’ Seasoned Pre-Dust is available now through nationwide wholesalers and packed in convenient 1kg bags to maintain freshness. For more information or to request a sample, operators can contact their local area sales manager or Middletons directly.

Middleton Foods 01902 608122 www.middletonfoods.com