Friday fish and chips still going strong, says research

More than three in five Brits (62%) enjoy fish and chips on a Friday at least once a month, according to new research from seafood brand Young’s.

The findings highlight the nation’s enduring love for a traditional chippy tea, proving that Britain’s appetite for this iconic dish is far from fading.

However, Young’s says for many households the family tradition is moving into the home kitchen, with almost two thirds (64%) saying money saving is the main reason they cook ‘fakeaway’ fish and chips at home rather than heading to the fish and chip shop. Cost isn’t the only factor, the data shows, 28% see it as a healthier option and 21% cite convenience. 

The shift reflects rising costs, with the average price of fish and chips climbing from £6.48 in 2019 to £10.78 in 2025, according to data from the Office for National Statistics (ONS), making home-cooked versions of this much-loved treat the more affordable choice.

Despite this, 22% remain loyal to their local chippy, saying they would only buy fish and chips as a takeaway option.

As a result of fish and chips’ enduring popularity, it’s up there with the very best of British food. When asked to name their favourite British food traditions, fish and chips (25%) ranked just behind the Sunday roast (35%) and ahead of the full English breakfast (17%).

Kevin Sinfield, marketing controller at Young’s, said: “Fish and chips remains a cornerstone of British life. Whether enjoyed as a Friday treat with family and friends from the local chippy or recreated at home, it’s clear the tradition still means a lot to people.