Middleton Foods hosts Media Day for National Fish and Chip Awards finalists

Middleton Foods, one the UK’s leading manufacturers of chip shop ingredients, has demonstrated its commitment to championing the fish and chip industry by hosting a Media Day for finalists of the National Fish and Chip Awards 2026, in partnership with the National Federation of Fish Friers (NFFF).

Held just weeks ahead of the awards ceremony in February, the event brought together finalists from across the UK for a practical and confidence-boosting day designed to not only prepare them for press, interviews and industry spotlight but to help promote their shops in the future. The atmosphere was described as energised, supportive and full of shared ambition, with fish and chip shops of every size keen to sharpen their media skills and make the most of their finalist status.

Throughout the day, speakers from across the industry rotated through small-group sessions, offering expert guidance, personal insight and plenty of encouragement. Finalists left with practical tools to tell their stories with confidence, from interview techniques to social media tips and how to engage with local and trade press. The day also provided a valuable opportunity for networking, allowing businesses to connect with peers who share the same passion for quality, innovation and customer experience.

Lunch was supplied by Middleton Foods, showcasing the company’s extensive range of products.

Speaking about the event, Ryan Baker, sales manager at Middleton Foods, said: “The Media Day was all about giving the finalists the confidence to tell their stories with pride. Businesses work incredibly hard every day, and being shortlisted is a huge achievement. We wanted to create a bespoke workshop which really offered something meaningful, to make sure they left feeling prepared, supported and excited to step into the spotlight ahead of the awards, and after. We’re always eager to champion the fish and chip industry and are very grateful to the speakers who shared their expertise so generously, and to our Middleton Foods development chefs who helped make the day so special.”