Over two thirds (69%) of British consumers say hospitality plays an important role in their communities, and 74% agree the industry needs and deserves greater support from Government, according to a new report.
The survey of 5,000 British adults by hospitality tech provider Zonal, in partnership with CGA by NIQ and UKHospitality, highlights how important hospitality venues are in daily life. It found that 67% of people still see eating and drinking out as just as important to their social lives as it was a year ago.
When asking consumers about a local business that holds significance for them, 66% choose a hospitality venue. More than a fifth (22%) name a pub and 15% cite a restaurant. Cafes & coffee shops (12%) and bars (7%) are also deemed important.
What makes our favourite venues so special comes down to a selection of key factors which shape the connections and memories we make, such as:
- Staff remember me (32%)
- It’s independent (32%)
- Visiting is a tradition with family and friends (27%)
- It’s inclusive to everyone (26%)
- It has a great atmosphere / music I like (25%)
- I have special memories from visits (24%)
Nearly three quarters (72%) of consumers agree the hospitality sector is a good local employer. The industry is particularly important to younger adults, whether starting a long-term career or earning money in the short-term.
From city centres to rural villages, hospitality is the beating heart of Britain’s social life. Yet closures are rising, especially in rural areas where alternatives are few and far between. Just 21% of rural residents say their high street has improved in the past year – compared to 62% in urban areas.
Tim Chapman, chief commercial officer, Zonal, commented: “The report clearly demonstrates that what our pubs, bars, restaurants, cafes and hotels offer to people is so much more than just a plate of food and something to drink. That the majority of people are still prioritising going out, even as the cost of living crisis continues to bite, clearly demonstrates the true value of the hospitality sector.”
Allen Simpson, chief executive, UKHospitality, added: “The public is clear: hospitality deserves greater backing, and with the right action from Government, we can unlock its full potential to regenerate high streets and strengthen communities nationwide.”
Recent Posts
- Value, familiarity and routine-led occasions driving eating out market
- Young Fish Friers head north to visit Colmans and Larry’s Fishcakes
- Hospitality loses three sites a day in tough first quarter of 2026
- Chip vending machine goes live in Wrexham
- Carmarthen chippy wins a utensils upgrade courtesy of Hopkins
