Kerry Foods recently partnered with wholesaler JJ Foodservice to host a free customer demo day, showcasing the versatility and quality of its Chicken Train range.
Held at JJ’s headquarters in Enfield, North London, last month, the aim of the day was to inspire JJ’s customers with practical, menu-ready solutions while demonstrating just how easy it is to elevate chicken dishes using Chicken Train products. It was also an opportunity to build connections and drive new opportunities for growth.
With the expertise of Kerry’s senior R&D chef Ciaran Ryan, four recipes were brought to life – chicken wings, chicken burgers, loaded chicken tenders and peri peri wings. Customers had the opportunity to watch the dishes come together, ask questions and gain valuable insights on product application and market trends, turning inspiration into actionable ideas for their own menus.
Leading the session was Kerry’s regional account manager Muhammed Bilal who expertly handled all queries relating to the Chicken Train range, ensuring customers left with both confidence and clarity on how to use the products.
To further amplify engagement, the event was promoted across JJ’s channels, delivering strong reach and interaction, including over 53,000 impressions and 450+ clicks on their website and App. Social media activity also contributed to building momentum, resulting in 2,800+ organic views.
Commenting on the success of the day, Muhammed, said: “The energy and interaction throughout the day was fantastic, with strong engagement from attendees and clear interest in incorporating Chicken Train into their offerings. Events like this reinforce the value of collaboration in bringing our brands closer to customers and creating meaningful, lasting impact.
“A big thank you to the JJ Foodservice team and everyone involved in making this a successful and impactful day.”
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