ADVERTORIAL: Championing The Codfather

Pukka, the nation’s no.1 pie brand, prides itself on the strong relationships it’s built with chip shops since it first started making and baking pies in 1963. The Codfather in Wakefield has proudly served Pukka for almost 20 years and is now one of the first chip shops in the UK to be owners of Pukka’s brand new POS. Following The Codfather being crowned one of the UK’s 50 best chip shops at the Fry Awards 2026, Pukka chats to the owner to discover more about the shop’s road to success

Ilham Shamchiyev, owner of The Codfather, has always been proud to be part of the chip shop community: “I’ve always had a passion for hospitality and traditional British food. A chippy tea has always been such a British staple, so in 2007 I decided to bring my passion to life and open a high-quality, community-focused chip shop. 

“Since the very first day we opened our doors nearly 20 years ago, we’ve been proudly serving Pukka. Its quality is unmatched and pie and chips have always taken pride of place on our menu. Our bestseller is definitely the Pukka Steak & Kidney Pie, it’s a classic that always goes down well.”

Pukka first introduced its new POS in autumn 2025 as a way to give back to chip shops and offer something fresh and exciting to help modernise their shops and draw in customers. Chip shops are an integral part of Pukka’s identity, so it was important for the brand to develop POS that enhances each shop while still allowing its individuality to shine through.

With chippy owners facing ongoing cost pressures and food inflation, creating stand out has never been more important. Pukka’s bold, eye-catching POS helps attract customers to counters and remind them that pie and chips remain an affordable takeaway option. 

Ilham adds: “Over the years we’ve faced challenges like rising ingredient costs, energy price hikes and recruitment issues. Luckily, through our experience in the industry we’ve had the tools to adapt to this and find ways to focus on efficiency, quality and customer care, and Pukka continues to help us to tick all of these boxes.”

Pukka never compromises on quality whilst offering great value to pie fans across the country. Its portfolio of traditional recipes – Steak & Kidney, Minced Beef & Onion and Chicken & Mushroom – are family favourites enjoyed by customers of all ages, helping introduce new generations to pie and chips at the chippy.

The Codfather was crowned one of the UK’s 50 best chip shops at the 2026 Fry Awards and as a prize draw winner, was awarded Pukka’s new POS and installation free of charge. Ilham talked to us more about what this recognition means to him: “We’re so pleased to be recognised as one of the top chip shops across the country for the second year in a row. To then find out we were the winner of Pukka’s new POS was even better. My favourite piece from the kit is the illuminated sign – it’s really eye-catching and ties the whole shop together.” 

With 2026 off to a brilliant start for the team at The Codfather, Ilham is confident about the positive future of the chippy. “I think the traditional chippy will thrive as long as we keep a balance – we need to respect our classic menu options while also embracing innovation and convenience for customers. This year, we want to grow our customer base, improve efficiencies and keep delivering the high standard of food and service that our customers expect,” concludes Ilham.

Pukka’s shiny new POS is a must-have for owners looking to modernise and boost their space whilst ensuring their branding remains at the forefront. The range includes a bold illuminated protruding sign, an eye-catching pavement swing sign, a stand-out hanging neon sign, and an upgraded open/closed sign – all in Pukka’s iconic orange and designed for maximum impact. 

Stock up on Pukka’s bestselling recipes today – contact your Pukka representative, wholesaler, or call 0116 264 4000.