Seafood from Norway has partnered with world-renowned Norwegian footballer and Manchester City striker Erling Braut Haaland in a bid to drive consumption of its nation’s seafood.
Christian Chramer, CEO of the Norwegian Seafood Council, says the two and a half year deal with Erling, who is considered to be one of the best footballers in the world, fills him with immense pride as it brings together two of Norway’s best exports and strongest brands.
Christian says: “Norway and the UK are proud ocean nations and share a long-standing partnership. Haaland’s remarkable athleticism, dedication to fitness and his healthy lifestyle choices align perfectly with the qualities of seafood from Norway as a healthy, nutritious dietary option, and this partnership underscores the shared commitment of both Haaland and Norwegian seafood to strive for greatness within their respective fields in a joint effort towards increasing the consumption of seafood.”
Commenting on the partnership, Erling Braut Haaland says: “Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership.”
A separate deal has also been agreed with Norway’s two national teams, both women and men, which will help Seafood from Norway showcase the vast array of seafood it has to offer.
Christian adds: “We are very pleased to have with us the strength of our national teams as well. This is a team effort, and the whole seafood industry stands together with our esteemed athletes in this hugely exciting time moving forward.”
