FSA survey reveals public’s growing appetite for healthier and more sustainable food choices

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Fresh cucumber and carrot sticks arranged on a slate plate, ready for snacking.

New findings from the Food Standards Agency’s consumer survey Food and You 2 found that three-quarters of people have made at least one change to their eating habits for health reasons in the previous 12 months.  

The latest wave of the survey, conducted between May 2025 and August 2025, found, the most commons changes included eating less processed food (49%), cutting down on foods and drinks containing high levels of sugar (48%), and eating more fruit and vegetables (46%). Over a third (36%) reported eating less food high in fat or saturated fat, and 27% had eaten less salt and food high in salt. 

Meanwhile, more than half of respondents (55%) had made at least one change for sustainability reasons in the same period. The most common changes reported were starting to minimise food waste (36%), buying foods with minimal or no packaging (25%), and buying locally produced or seasonal food (21%). 

The survey also found growing public engagement with food hygiene ratings. 55% of respondents said they had checked the hygiene rating of a food business, up from 41-44% over the previous four years.  

More people are also setting higher standards with 52% saying they would only accept a rating of four or above, compared with 41-44% in previous years. 

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