We’ve hit peak pie eating season and what better way to celebrate than with Pukka’s brand-new limited-edition offering? The Peri Peri Chicken Pie is perfect for those that like a bit of spice and will bring variety to chippy counters.
Pukka, the nation’s number one pie brand*, is no stranger to innovation and its latest launch is another example of this, as the pie brand brings full-on flavour to fish and chip shops up and down the country with a new trend-led recipe. Pukka prides itself on giving pie lovers unforgettable taste experiences, with its Peri Peri Chicken Pie set to do just that. The aim? To drive new, as well as younger customers, to their local chippy.
Making and baking full-on flavour pies is part of Pukka’s identity. Always striving to go bigger and better, Pukka is regularly expanding its range to reflect changing tastes, by tapping into trending flavours. Previous successful trend-led launches from Pukka include Chip Shop Chicken Curry Pie as well as Doner Kebab Pie, which attracted double the rate of young, pre-family shoppers when compared to the rest of the Pukka range**. This ability to drive sales in chip shops and draw in new customers proves that Pukka really is a pro when it comes to product innovation, and this new launch is set to mirror that same success.
Isaac Fisher, Pukka’s CEO, says: “As the cooler months roll in, pie consumption always skyrockets. With this in mind, we wanted to give chip shops something new and exciting to keep customers coming back for more, and the Peri Peri Chicken Pie is the perfect way to do just that. With peri peri flavours already a huge hit across OOH dining, we knew it was time to bring our own Pukka twist to the table, offering chippy lovers up and down the country a full-on flavour experience.
“Now really is the time to get stocked up, with 68% of consumers already excited about this new recipe, and a 100% appeal among the 18-24 year old audience, we’re certain this full-on flavour sensation is going to be a smash hit, just like the rest of our range. Whether it’s our iconic Pukka All Steak Pie, the well-loved Pukka Chicken & Mushroom Pie, the chip shop favourite Pukka Steak & Kidney Pie, or our popular vegetarian and vegan options like Pukka Cheese, Leek & Potato Pie, there’s something for every pie lover. We’re confident this new Pukka Peri Peri Chicken Pie is about to join the ranks of our greatest hits.”
This full-on flavour spice sensation is packed with tender pieces of chicken breast cooked in a mildly spicy tomato sauce, paired with red chilli, garlic and smoked paprika. Perfect for those that enjoy bold and fiery flavours.
The exciting limited-edition launch will be supported with activity across PR and social, plus chip shop owners will be able to get their hands on social assets, available to download directly from the Pukka Social Media Toolkit at pukkapies.co.uk/foodservice. Double sided A3 window vinyl posters are also available and can be requested directly from Pukka. The pie brand is also providing access to chip shop TV and digital menu screens, distributed via BD Signs. What an offering!
Contact to place your order NOW!
Pukka’s new Peri Peri Chicken Pie is available to order in cases of 12 x frozen baked and individually wrapped pies now. Call to place your order: 0116 264 4000.
*Circana 52wk GB Chilled + Frozen Pie Brand Sales to 7th July 2024
** Kantar WPO; Chilled Pies | Total Limited Edition Pukka Pies | 52 w/e 12th May 2024)
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