Middleton Foods has revamped its chicken breading brand Rooster’s, giving it a fresh new look that it says epitomises a contemporary, modern brand representative of today’s booming UK chicken shop scene.
Speaking about the re-launch of Rooster’s, which brings the brand in line with the more edgy and modern chicken shop chains, Ryan Baker, sales manager at Middleton Foods, comments: “What better way to celebrate the success of Rooster’s – which has become a staple in the Middleton Foods portfolio since launching over twenty years ago – than with a re-brand that sees us embrace and reflect the tremendous popularity of the UK fried chicken scene.
“Chicken shops are trendy and we’re leading the charge in the premium chicken coating revolution, investing in NPD which doesn’t just meet the standard, it sets it; so separating Rooster’s from our core range presents us with a huge opportunity to further grow our business, which is really exciting.”
Keeping its existing colour palette to ensure brand recognition, but with a new vibe to modernise the brand, the new Rooster’s logo reflects the heritage behind it while at the same time positions Rooster’s as more suited to a contemporary demographic and the explosive uplift in the market.
