Following its tremendous success over recent years, Middleton Foods is delighted to announce the return of The Peter Hill Award, which is back, once again, for 2025! The competition welcomes entries until 30th September 2025, to newcomers to the fish and chip trade, with a whopping £10,000 worth of prizes up for grabs!
Launched by Middleton Foods in 2023 in memory of its late CEO, Peter Hill, The Peter Hill Award is truly unique and reflects Peter’s passion for his beloved fish and chip industry as Ryan Baker, sales manager at Middleton Foods, explains: “Peter loved the fish and chip industry so much and was always keen to support and nurture new talent in the trade he adored. The Peter Hill Award recognises newcomers to the industry, encourages new talent, promotes quality and excellence and allows us to give something back to the trade. We’d like to extend our thanks to our independent expert judging panel – Fred Capel, Nigel Hodgson and Calum Richardson – as well as Nikki Williams, sales director at, KFE and NFFF too, for their ongoing support.
“We all miss Peter tremendously. The fish and chip industry stole his heart, and with The Peter Hill Award we’ve created a true legacy to Peter. It’s a fantastic way to keep our great friend’s memory alive, and something all the Middleton’s family are extremely proud of. It sparks considerable interest throughout the industry, which means winning is even more special – it isn’t just the kudos of being the winner, but the amazing prize is hugely beneficial to the winning business. We’re delighted to bring it back for its third year and can’t wait to see who enters, and who will win something money just can’t buy. A carefully curated prize pot, which encapsulates all the aspects of the industry Peter loved so much – areas he was so knowledgeable and passionate about – that will support the winner and benefit their business ongoing.”
The winner of The Peter Hill Award 2025 will receive a spectacular prize – £1,000 worth of Middleton Foods stock; design of their ‘own label’ bespoke batter mix; membership of the NFFF for one year; 1-1 ForkedUp training with Calum Richardson for three months; two tickets to the National Fish & Chip Awards 2026 (with hotel accommodation and travel expenses); a years’ support from Middleton Foods’ very own Batter Boys and additional support for National Fish and Chip Day 2026.
Four runners-up will each receive £300 of Middleton Foods stock and one place at the KFE School of Frying Excellence, with accommodation.
Full details on how to enter The Peter Hill Award 2025, the judges and the all-important prize, can be found here – www.middletonfoods.com/the-peter-hill-award.
