Meadow Vale Foods marks National Sandwich Month with focus on chicken

As the UK celebrates National Sandwich Month this August, Meadow Vale Foods is highlighting the continuing growth of the sandwich sector – and the central role chicken is playing in shaping menus.

The British Sandwich Association estimates the UK sandwich sector to be worth £8 billion annually, with more than 3.5 billion sandwiches consumed every year. Sandwiches and wraps now account for around 40% of menu offerings across restaurants, quick-service outlets, pubs, and delivery services.

Chicken has emerged as the most common sandwich filling in the UK, appearing on roughly 18% of QSR menus. Meadow Vale Foods notes that the protein is no longer simply an option, but increasingly the “go-to hero option”. From southern-fried strips paired with pickles and slaw to peri-peri chargrilled thighs served in ciabatta rolls, it says operators are using chicken as a versatile base for bold flavour profiles that drive customer appeal.

To support this demand, Meadow Vale Foods has launched The Smarter Way to Sandwich campaign, designed to provide foodservice operators with menu inspiration and practical solutions. The company’s product portfolio includes classic thaw-and-serve sliced and diced chicken breast, award-winning Sizzling Chicken thighs and fillets, and its signature cook-from-frozen breaded ranges. Each product is designed to deliver speed, consistency, and quality in busy kitchens.

With number-counted bags and uniform products, Meadow Vale’s ranges also allows operators to plan portions accurately, control margins, and reduce waste – factors that are increasingly important in today’s cost-conscious market.

As National Sandwich Month celebrates one of Britain’s favourite lunch options, Meadow Vale Foods points to chicken’s versatility and popularity as a key driver of growth. Whether crafting a classic southern fried sando, a spicy street-food-inspired special, or a leaner grilled build, Meadow Vale believes it has the base to do it all with zero compromise on prep time, yield or taste. What’s more, its Development Chefs are on hand for operators to discuss The Smarter Way To Sandwich.