Tableware brand Steelite is on a mission to find the oldest of its plates still in service with the chance to win a £5,000 prize.
Steelite is inviting businesses to uncover plates made closest to the year of the company’s founding which are still in use today. The winner will receive a £5,000 refresh of Steelite-made tableware to help them “serve in style for years to come”.
Members of the public are also encouraged to join the search, with a full Steelite dinnerware set for twelve, complete with glassware and cutlery, plus a luxury dining experience for two at either The Flintlock, Cheddleton, or the Darjeeling Express, London, up for grabs.
The competition celebrates the 100th anniversary of Stoke-on-Trent becoming a city – where Steelite was founded in 1983. The company’s products are said to combine stylish designs with industry-leading durability, backed by a lifetime edge chip warranty
To reveal a plate’s past, Steelite says simply flip it over to find the backstamp – the mark that shows when and where it was made. This needs to be photographed and submitted along with a picture of the plate in action using this form.
Ben Tearall, Steelite vice president of sales in the UKI, comments: “At Steelite we are very proud of our connection to Stoke on Trent, our history of craftsmanship and the enduring quality of our tableware. We can’t wait to see what products are still going strong!”
