FEM cuts prices on Alto-Shaam heated holding equipment by 15-25%

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Alto Shaam drawers

Foodservice Equipment Marketing (FEM) is helping operators make major savings with price reductions of 15–25% on selected Alto-Shaam hot holding equipment.

Hot holding equipment is essential in hospitality, allowing operators to prepare food in advance and keep it at the perfect serving temperature with minimal supervision. Alto-Shaam’s units use Halo Heat technology, which delivers consistent, gentle heat to maintain food quality—keeping it hot, fresh, and flavourful without overcooking or drying out. This leads to less shrinkage, less waste, and reduced energy usage. With no need for added water or ventilation, installation and operation are simple.

The discounted range includes selected drawer warmers (available in standard or narrow widths) and heated holding cabinets, which are ideal for high volume kitchens, general catering, and grab-and-go operations. Models come in a variety of sizes for mobile or built-in configurations.

List prices now start at just £2,210.00 (ex. VAT) for single drawer warmer units (models 500-1D and 500-1DN), offering a significant 20% discount.

To support operators, Alto-Shaam has also launched a new training kitchen and demo facility in Milton Keynes. This space hosts hands-on demonstrations, chef-led training sessions, showcasing its complete kitchen equipment solutions.

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