There's three sides to every fry

Lamb Weston has launched Frenzy Fries, a new three-sided chip to help operators stand out in a crowded market.

The skin on fries are said to reimagine the classic fry with a ‘perfectly imperfect’ shape for a hand-crafted feel, and an extra crispy texture. They are available in a variety of cut sizes and give a 20 minute hold time with no loss of crispness.

Developed exclusively for the OOH channel, Frenzy Fries are designed to appeal to diners that want memorable food experiences. In a Lamb Weston study, three out of four consumers said they would choose Frenzy Fries if available on a restaurant’s menu.

Lamb Weston’s UK Trade Marketeer, Ash Liles, says; “Foodservice operators these days have to work hard to wow their guests with new and memorable dishes that offer a sensory experience, as well as amazing flavours. Our industry-leading fries have been creating world-famous potato solutions in quality, taste and heat-holding capabilities for over 25 years, now Frenzy Fries will elevate that fry experience even further!”

Frenzy Fries are said to be innovative, as well as offering operators stand-out against their competitors, variety on menu, and on-trend potato options.