National Chip Week (21st – 28th February) is fast approaching, and it’s the perfect opportunity to drive more customers through your doors, says Henry Colbeck.
Chips are the nation’s favourite, and with the right loaded chip recipes, the wholesaler believes shops can make the week a huge success. It has put together a collection of recipes using products it stocks to excite customers, boost sales, and create a real buzz in shops.
Poutine
One of the ultimate comfort foods, this dish brings authentic Canadian flavours to your chippy! It starts with a bed of crispy chips, generously smothered in Roosters Southern Fried Gravy and topped with melting Mozzarella cheese.
Mac & Cheese Chips
This dish is a carb lover’s dream! It combines two of the most beloved comfort foods — golden chips and rich, creamy McMillans Mac & Cheese. First, ladle the mac & cheese over a bed of hot, crispy chips, letting the cheese sauce seep into every layer. For added indulgence, top it with a sprinkle of Mozzarella cheese and let it melt under the heat.
Tex-Mex Chips
Start with crispy golden chips, then pile on Super Tops Spicy Beef, which adds a fiery kick. A drizzle of Middleton’s Cheese Sauce makes it creamy, while Rich Sauces Sour Cream balances out the heat. To finish, sprinkle on fiery jalapeños, giving each bite a punch of flavour.
Cheeseburger Chips
Imagine the flavours of a juicy cheeseburger loaded onto crispy golden chips. This dish starts with 42nd Street Smashed burger Pieces, layered over a bed of hot, fresh chips. Next, a generous drizzle of Middleton’s Cheese Sauce or a sprinkle of grated cheese. Finally, finish it with a swirl of Rich Sauces Burger Sauce and a scattering of Gold Star Gherkins for that authentic cheeseburger tang.
Salt & Chilli Chicken Chips
Start with hot, crispy chips, then toss in Salt & Chilli Chicken, which delivers a crunchy, spicy bite. A drizzle of fiery Sriracha sauce adds even more heat, while fresh red chilies and spring onions bring an extra layer of flavour and texture.
Chinese Chips
This East-meets-West dish gives classic chips a delicious Oriental makeover. Take a hot batch of chips and toss them in Salt & Pepper Seasoning for that perfect umami kick. Then, pile on crispy Salt & Chilli Chicken and smother it all in rich, velvety curry sauce. For those who love extra heat, fresh red and green chilies take the flavour to the next level.
Classic Dirty Chips
This dish features crispy golden chips, drenched in Middleton’s Cheese Sauce. Then load it up with crispy Bacon Stamps or chopped bacon, making every mouthful packed with smoky, cheesy indulgence. Want to take it even further? Add a sprinkle of fresh spring onions for an extra pop of flavour!
Curry, Cheese & Chips
No chip menu would be complete without this beloved chippy classic! It all starts with golden, crispy chips, smothered in rich, velvety curry sauce. Then, take it to the next level by adding a generous handful of grated cheese or Mozzarella, letting it melt into the sauce. The result?
To drive footfall and increase sales, Henry Colbeck has the following tips:
• Feature loaded chips as limited-time specials – customers love exclusivity. Offer these dishes only during National Chip Week to build excitement.
• Promote them in-store & online – Use social media, posters, and your menu boards to highlight these mouthwatering creations
• Encourage customers to share their orders online – A simple hashtag like #NationalChipWeek can help your shop gain free social media exposure.
• Run meal deals – Pair loaded chips with drinks or sides to increase average order value.
• Get involved in Henry Colbeck’s competition and customers could win £250 in Love2Shop vouchers, giving them another great reason to visit
