Sarson’s malt vinegar opens doors for The Frying Squad

Established in 2007, The Frying Squad has been responding to callouts for authentic and quality fish and chips from individuals, communities and businesses up and down the country for nearly 15 years. And for owner and founder Eamonn Staunton, partnering with Sarson’s in 2017 was a no-brainer:  He comments: “Sarson’s has such a strong heritage in the world of fish and chips so when people see our branded van, they immediately know our food carries that same level of quality.”

The partnership reinforced the ethos he had built around his business and meant that the extra credibility that would come from association with such an established brand, would mean an uptick in future bookings.  It’s a shrewd outlook. Insight shows that 90% of customers prefer to see brands they know and trust when it comes to condiments when eating out. It’s a figure that highlights just how powerful brands can be and when considered alongside the price of switching to Sarson’s – £0.0021 more per portion compared to Non-Brewed Condiment – it’s an easy decision to make.

“Consumers know and love Sarson’s – that’s the bottom line. It’s the UK’s number one malt vinegar brand for a reason and our partnership with them has undoubtedly opened new doors for us,” adds Eamonn.

Sarson’s UK www.switchtosarsons.co.uk