Hellmann’s has introduced a new 4.8kg back-of-house ketchup, which it says outperformed a leading competitor in independent blind taste tests.
According to its maker Unilever Food Solutions, the new sauce was preferred by over 62% of consumers who participated in the tests*, praising its flavour over a leading competitor.
The ketchup contains no declared allergens** and boasts 35% less sugar than the closest competitor. It is described as having a deep, rich texture and a gourmet, homemade feel. This full-bodied profile makes it ideal both as a classic dip and as a versatile ingredient for sauces, marinades and dressings.
To mark the launch, Hellmann’s hosted an exclusive dining experience aboard a boat on the River Thames in London. A three-course menu, curated by chef Thom Bateman, showcased the new ketchup woven into every dish. The menu included poached lobster salad with ketchup Marie Rose, tomato risotto, Korean glazed salmon, and even a red velvet cake enriched with ketchup, challenging expectations of what ketchup can achieve in the hands of a chef.
Designed with chefs in mind, the format is easy to store, pour and prep during busy service. It is also suitable for vegans and vegetarians, and is both gluten and lactose free.
Unilever Food Solutions https://www.unileverfoodsolutions.co.uk/contact-us.html
*vs UK food service best selling ketchup, 62% of 445 consumers agree, UK based taste study by N2O Ltd – March 2025. For more information see www.unileverfoodsolutions.co.uk/product/hellmanns-tomato-ketchup-jerry-can-4-8kg-1-EN-1247001.html#…
**This product does not contain allergenic ingredients which require declaration under EU regulation 1169/2001 .
