When it came to rebranding its Billericay Fish ’n’ Chick’n to Churchill’s there was only one company Liz Binding, project manager for The Chesterford Group, considered and that was BD Signs.
Over the years, the two companies have worked together on four rebrands, 14 uplifts as well as the latest Churchill’s site that opened in Eastbourne last year.
Rebranding the busy Essex takeaway and 26-seater restaurant involved BD Signs overhauling the window vinyls, which is where Churchill’s proudly shows off its product provenance and values to its customers, as well as the graphics directing customers to pick up their orders from its click and collect hatch. Internally, BD Signs designed a printed wallpaper for a feature wall in the restaurant as well as vinyls for mirrors and ‘Fish & Chips since 1923’ lettering for the wall.
Commenting on the work, Liz says: “It was quite a hefty programme of works for that store because we’ve got a restaurant upstairs and we had just two weeks to complete the rebrand. BD Signs did a really good job meeting our requirements and reacted really well when there were delays with other suppliers, for example, the glass for the shopfront.
“With the programme of works, I was dealing with a lot of different third parties and contractors and making sure everyone pulled together. At every opportunity, BD Signs went above and beyond to do what they could for us.”
With the shop now reopen, customers are enjoying their new surroundings, with Liz adding: “The site looks fantastic. It’s got a more premium look, feel and experience and is a lot nicer and more comfortable than the previous Fish ‘n’ Chick’n, which needed a really good boost and uplifting.
“Customers absolutely love it too and are so impressed. We’ve got existing customers who love it even more and then we’re seeing new faces coming in, taking a look, trying us out and just enjoying the space.”
BD Signs & BDigital 0115 979 4330 www.bdsignsnottingham.co.uk