Rumbles Fish Bar in the village of Wootten, Bedford, has an extensive menu of fish, burgers, chicken and kebabs as well as sides, meal deals and kids meals. With so much on offer, items were often overlooked by customers who were presented with a busy, crowded menu.
Eighteen months after opening the brand new fish and chip takeaway, owner Alex Akman looked to change this by upgrading to five digital menu screens from BD Signs & BDigital.
“When you open a new business capital is tight, but we are slowly and gradually upgrading ourselves,” says Alex.
“We believe in the new digital world. The new menus look smarter, they are easier for customers to read and understand, and they are easier to change, which really helps as prices have fluctuated a lot since the pandemic and now with the economy the way it is.”
A true believer in investing in a business, Alex adds: “Our customers are happy to see we are not just sitting back and taking money from them, instead we are putting it back in the business.”
As well as adding a professional look to the shop, the menu screens have given Rumbles the opportunity to add lunchtime offers as well as promote their more profitable sides, such a mushy peas, baked beans and gravy.
“The sides now flash up on the screen – it will say ‘add a sauce’. As a small business, anything helps nowadays, even selling just a few extra sides.
“If the counter staff are busy they don’t have time to promote all the items we do, but the digital screens do that job for them because they are always changing and playing videos. There’s so much more we can get across to the customers now that we couldn’t with the old menus.
“There is a lot of paperwork involved in this job as well as serving and cooking so if you can save time on anything, it all helps.”
As well as the menus, Rumbles had BD Signs fit a digital screen in the window, promoting the locally soured ingredients it uses. “We are trying to be a local business for local people and integrate with the villages around us,” adds Alex.
BD Signs and BDigital 0115 979 4330 www.bdsignsnottingham.co.uk