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The Great British Fish and Chip Survey 2023 revealed

Home » News » The Great British Fish and Chip Survey 2023 revealed

Tucking into cod and chips topped with salt and vinegar and a side of mushy peas at home is how most Brits enjoy the nation’s favourite dish, according to research released to celebrate this year’s National Fish and Chip Day.

Carried out by NEODA, which organises National Fish & Chip Day, the online survey ran from 13th April 2023 until 22 May 2023 with the aim of finding out how the nation likes theirs. 

While salt and vinegar came out on top as the favourite condiment to have on fish and chips (64%), the most craved side was mushy peas with 40% of the vote. It was a tie for second place with 13% of consumers preferring tartare sauce and the same again enjoying fish and chips with nothing at all. 

Perhaps unsurprisingly cod is the favourite species of fish nationally, preferred by 55% of consumers, followed by haddock at 38%. Scotland bucks this trend with 72% of Scots choosing haddock ahead of cod. Yorkshire and Humber also placed haddock ahead of cod as their fish of choice.

A whopping 89% of people prefer to take their fish and chips away and only 4% would get their fish and chips delivered, suggesting there is something we all love about visiting our local chippy and having them cooking it fresh while we wait.

When it comes to where to enjoy a portion of the nation’s favourite dish, topping the poll was at home (43%) closely followed by the seaside (34%).

There was a fairly even split on whether the MSC Blue Tick was important, with 37% saying they would only buy fish and chips from shops with the Blue Tick and 39% saying it doesn’t influence their choice of shop.

The question that caused the biggest debate was ‘what do you call the crispy bits of batter?’ with 16 different names put forward, including scribbles, crunchies and scranshions!

When broken down regionally, the survey revealed that the people of the East of England are more partial to just salt with their fish and chips than the rest of the UK, with 20% choosing it.

A bread roll to go with fish and chips was most popular in the North West, while more people chose curry sauce in the South East than anywhere else in the UK.  

In Scotland, tartare sauce trumped mushy peas as the favourite accompaniment while plaice was more popular in London than any other region.

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