Sarson’s supports chippies with year long Fryday footfall drive

Starting this month and continuing all year, Sarson’s will be rallying the nation to support their local chippies as part of a UK-wide campaign which will see the malt vinegar brand reimburse 50 chippy meals every Friday, with one chippy scooping £1,000 cash.

Chippies getting involved with Sarson’s’ Fryday campaign can visit www.switchtosarsons.co.uk to request a free full size (20ltr) sample or a free 12 x 300ml case of Sarson’s craft-brewed malt vinegar, alongside Sarson’s Fryday POS kits, which will help explain to customers how they can get one of 50 weekly chippy teas absolutely free!

Customers simply need to purchase their meals on a Friday, sloshing generously with Sarson’s, before uploading both a picture of their receipt and of their chippy meal next to a bottle of Sarson’s or any Sarson’s Fryday promotional material to www.sarsonsfryday.co.uk.

From there, they will find out if they are one of 50 lucky people to get their meal on Sarson’s. At the end of the campaign, the chippy with the most customer entries will win a whopping £1,000! (full T&Cs at www.switchtosarsons.co.uk)

Vanni Cataldi, marketing director, comments: “Fish and chips have been at the heart of our communities for generations, yet rising costs for both operators and consumers are beginning to bite. Put simply, we need to save our beloved chippies! If everyone in the UK visited their local just twice more per year, it could be enough to solve this issue; that’s why we’ve created the Fryday campaign. As a brand that passionately bangs the drum for the quality fish and chip shops of Great Britain, we’re urging customers to increase their visits and operators to get involved by requesting the free POS kits to help make this happen. Together we can help turn profitable Fridays into sensational Sarson’s Frydays!”

Sarson’s’ Fryday campaign is underpinned by a programme of foodservice and wholesaler media activation.